STRENGTHENING A COMPANY’S COMPETITIVE POSITION: STRATEGIC MOVES, TIMING, AND SCOPE OF OPERATIONS

  The macro-environment encompasses the broad environmental context in which a company’s industry is situated that includes strategically relevant components over which the firm has no direct control.

 PESTEL analysis focuses on the six principal components of strategic significance in the macro-environment:

             Political

 Economic,

Social

Technological,

Environmental

Legal

  PESTEL Analysis

Focuses on principal components of strategic significance in the macro-environment:

            Political factors

           Economic conditions (local to worldwide)

           Sociocultural forces

          Technological factors

          Environmental factors (the natural environment)

          Legal/regulatory conditions