The Seven Components of the Macro-Environment

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 I want sher with you all (The Seven Components of the Macro-Environment )

·         Demographics .               The size, growth rate, and age distribution of different sectors of the population. It includes the geographic distribution of the population, the distribution of income across the population, and trends in these factors

·         Social forces .              Societal values, attitudes, cultural factors, and lifestyles that impact businesses. Social forces vary by locale and change over time.

·         Political, legal, and regulatory factors .             Political policies and processes, as well as the regulations and laws with which companies must comply—labor laws, antitrust laws, tax policy, regulatory policies, the political climate, and the strength of institutions such as the court system.

·         Natural environment               Ecological and environmental forces such as weather, climate, climate change, and associated factors like water shortages.

·         Technological factors              The pace of technological change and technical developments that have the potential for wide-ranging effects on society, such as genetic engineering, the rise of the Internet, changes in communication technologies, and knowledge and controlling the use of technology,

·         Global forces              Conditions and changes in global markets, including political events and policies toward international trade, sociocultural practices and the institutional environment in which global markets operate.

·         General economic  conditions           Rates of economic growth, unemployment, inflation, interest, trade deficits or surpluses, savings, per capita domestic product, and conditions in the markets for stocks and bonds affecting consumer confidence and discretionary income.