WHAT DOES CRAFTING A DIVERSIFICATION STRATEGY ENTAIL?

Step 1       Picking new industries to enter and deciding on the means of entry.

Step 2      Pursuing opportunities to leverage cross-business value chain relationships and                 strategic fit into competitive advantage.

Step 3     Establishing investment priorities and steering corporate resources into the most                               attractive business units.

Step 4     Initiating actions to boost the combined performance of the cooperation’s collection of                     businesses.